The number of creative iPhone applications seems to be growing daily. While I have marveled at the technology and have found myself envious of friends in possession of these super cool phones, I have not had the desire to own an iPhone...until now. Because 5 minutes ago I discovered Benjamin Moore's new Catch-a-Color app.
"Take a picture of anything that has the "perfect-color-you've-been-looking-for" with your iPhone, and with your new ben® Color Capture™ app, tap the "match" key. In just seconds, a strip of colors pop up under your photo with the closest paint color match highlighted. Give your phone a simple shake and your ben app will give you four coordinating colors that create a perfectly harmonizing palette based on your original color choice."
How cool is that?